B2B Customer Lifetime Value (CLV) is greatly enhanced by nurturing relationships with existing clients rather than focusing primarily on attracting new customers. According to Forrester, there is a 60-70% probability of making a sale to a current B2B customer, whereas the likelihood drops significantly to just 5-20% when dealing with new prospects. This emphasizes the […]
When you’re deciding to hire a marketing agency, there’s one crucial question you need to ask: What value are you bringing me? You might get a squishy answer: We build beautiful websites. Our videos go viral. More people will recognize your brand. Your guard should be up when any agency responds with examples that aren’t […]
B2B client retention is vital in today’s business-to-business landscape for growth and profitability. Studies show it costs less to retain existing clients compared to acquiring new ones. In the B2B world, with long sales cycles and large average contract value, losing a single client has massive repercussions. Which means, while you adopt marketing strategies that […]
Quantity is easy in paid advertising. Invest enough money and you can build massive reach. But for B2B Life Sciences companies, quantity is irrelevant. You aren’t looking for a lot of impressions. You need the right ones. That’s why an effective paid media strategy is so difficult. It involves understanding your target audience, differentiating yourself […]
We’ve all peeked over the fence to snoop on the neighbor’s new grill or their freshly painted trim. Call it curiosity or inherent competitiveness–we’re a species driven to be one step ahead. But in business, the metaphorical fence-peeping isn’t just a hobby. It’s a necessity. Right now, your competitors are plotting ways to dip into […]
Our clients have a common question when we slide a proposal across the table (or metaphorically slide one onto our shared screens). They don’t always ask it out loud. But we can tell it’s in the air, indicated by an eyebrow twitch or furrowed brow. Why do marketing agencies cost so much? It’s blunt, which […]
Traditional outbound marketing and sales tactics may have worked well in the past. However, there’s no guarantee they will work for you moving forward. Buyer behavior is changing. If you want to ensure success for years to come, investing in digital marketing is key. An actionable digital marketing plan will increase visibility, build better brand […]
We all know that ad. The one that pops up an hour after your friend mentioned the product in passing, yet you swear you’ve never searched for it yourself. There’s only one explanation (shhh, don’t say this out loud): Our devices have to be listening, right? As a consumer, here’s the good news–they aren’t. As […]
In the B2B world of advanced manufacturing (construction, agriculture, mining, and utilities), sales cycles are long, and average contract values are high (often, six figures or more). With relatively low churn, the sector still relies heavily on person-to-person sales techniques. However, technology has revolutionized the process, helping teams source more and higher quality leads while […]
The world of business-to-business (B2B) manufacturing is highly competitive. Globalization has led to increased competition as manufacturers compete for the same customers. This has also resulted in market saturation, where numerous players offer similar products or services, intensifying competition. To complicate matters, manufacturing products are expensive, which means the sales cycle is longer and more […]
