Month: February 2011

What’s in an email signature?

Email signatures seem basic. Essentially they are the contents of your business card, automatically generated at the bottom of every email that you send. However, the number of professionals who do not have an email signature is shocking. If you already have someone’s email address, why do you also need their signature?  A multitude of […]

Written by on February 25, 2011

Keeping Things Fresh: In More Ways Than One

This week, Altitude Marketing welcomed some new additions. Altitude installed our very first custom fridge and new front entrance sign and I was offered a full-time position that I am very excited to accept! I am thrilled to be part of the Altitude team and look forward to putting out more great news in the […]

Written by on February 24, 2011

Welcome to the Pay-Per-Click Jungle

Pay per click (PPC) is one of the fastest growing segments of the advertising market. Imagine: unprecedented opportunities to reach new prospects, expand geographic reach and drive highly qualified traffic to your website. PPC is an internet advertising model where businesses pay only when a visitor clicks on an ad. Many forms of PPC exist, […]

Written by on February 22, 2011

Claim your LinkedIn custom profile URL and use it for personal SEO/branding

As the world’s largest professional network on the Internet, LinkedIn hasn’t gained the popularity of it’s better known social peers (Facebook and Twitter). Yet, despite this fact, LinkedIn has more than 90 million members in over 200 countries and territories. Given the significance of its reach and focus, it makes LinkedIn an essential business networking […]

Written by on February 2, 2011