Month: October 2010

Scent: an overlooked, but powerful, brand element

The most memorable of our five senses is scent. When I get a waft of something I’ve smelled before, it conjures up memories, often from years ago. The smell of a sizzling sausage and pepper sandwich takes me back to my first trip to Fenway Park in Boston. Can’t shake it. I don’t remember the […]

Written by on October 25, 2010

Just how big is Google?

I admit it. I’m a Google fanboy! I have a deep appreciation and admiration for everything that Google does. It’s not because they are the biggest or the best, it’s not their technology, or culture of innovation, but rather a sum total of all of these attributes! Google is an innovation machine and their growth […]

Written by on October 18, 2010

Gap logo repeal: Publicity stunt or branding fail?

The reasons behind the Gap logo repeal may never be revealed, but I have my opinion. So here goes: Publicity stunt is highly unlikely. Companies change their logos all the time. Rarely do they engage their customers in the discussion. It’s typically internal and driven by creative types. The difference here is the emergence of […]

Written by on October 13, 2010

Pain Is the Greatest Teacher

I was talking with my 15-year-old son the other day. Or rather, I was talking AT my 15-year-old son the other day… Evidently, he’d come to the realization that he’d learned everything mom and dad had to teach him. And while we were still free to offer him suggestions, it wasn’t really necessary any more. […]

Written by on October 5, 2010