Leadership Lessons for B2B Companies: What I’ve Learned in 18 Years
Altitude Marketing turns 18 this year. In that time, we’ve learned a few things … like these 9 leadership lessons for B2B companies.
Month: April 2022
Do I Need a Technical Writer for B2B Marketing?
How do you create content for a technical company? You might assume you need a technical writer. Not exactly …
Can AI Write Marketing Content? (We Asked an AI.)
There’s a TON of hype about AI in marketing. But can a bot actually produce human-quality content? We asked someone who’d know: A bot.
7 Essential Tips For B2B Healthcare Marketing [Updated with FAQs]
Selling into the healthcare and pharma spaces isn’t easy. Here’s how effective marketing can give you a leg up.
B2B User Experience In 2022: Robots Good, People Bad? [PODCAST]
Big banks vs. small banks. Robots vs. human beings. The Superbowl Salesforce-Mathew McConaughey ad. In this episode of Marketing Trends 2022, a view from 30,000 feet, Adam and Alex talk B2B user experience – and how it’s not so different from the B2C experience after all. Hear what Alex Burdine, Director, Marketing Technology, and Adam […]
What’s New with Low Code, No Code in 2022? [PODCAST]
Emerging in 2022 as a top marketing automation and web design trend: low code, no code. In this episode, Alex Burdine, Director, Marketing Technology and Adam Smartschan, Chief Strategy Officer, discuss the maturity of low code, no code and how it’s breaking barriers in website development and marketing automation. Alex: I’m Alex Burdine, Director of Marketing Technology […]