Far too often, emerging companies are focused on the day-to-day and the tactical rather than the strategic — a sure recipe for coming off as amateurish and without credibility. Here’s how to build a strategy and avoid putting the cart before the horse.
Writing about technology is entirely different than technical writing. Here’s how to get intimate with the technology your company offers to effectively to get your audience to act.
Mike Bartlett interned with Altitude in the summer of 2009. That internship helped to lay the foundation of a successful career as a media planner.
