Use Mirroring Psychology to Craft Killer B2B Messaging
Jeff Kotran’s three step process for applying the psychology concept of mirroring to your B2B marketing content.
Month: December 2019
Why Is My Website Not Getting Traffic?
If your website isn’t getting enough traffic, there’s no reason to panic. Focus on performance, content and responsible backlinking to watch your visitors bounce back.
CCPA for B2B Companies: What You Need to Know
California’s answer to the GDPR is coming. Here’s what marketers need to know about the CCPA. (And no, B2B companies are not totally exempt.)
My Winding Road from Intern to Employee to College Presenter
Kyle Krajewski’s advice to students interested in digital marketing: Be driven. Show it. And have the willingness to keep learning and growing.
Marketing Automation Under $1,000/Month: The Mid-Market Platform Roundup
It’s easy to find marketing technology if you have a huge budget. But what if you only have $1,000/month to spend? Here are four good budget automation options.
B2B Marketing Strategies for 2020: 15 Ways to Get Results
2020 is the year you need to focus on your B2B marketing strategies. Here are 15 things you can do to drive leads and succeed in the new year.
B2B Channel Programs: The Ultimate Checklist
Do you have an active channel sales program? Thinking about starting one? This post breaks down everything you need to know about maximizing VAR relationships.
Abstract vs. Concrete Writing in Marketing
Marketing content is full of abstract words and phrases that readers, and buyers, can’t stand. So, what do these abstractions look like, and how can concrete language help? We break everything down in this post.
B2B Marketing Myths to Avoid at All Costs
Just because they’re “best practices” doesn’t mean they’re not B2B marketing myths. Avoid these misconceptions in 2020 and beyond.
Reaching B2B Buyers in 2020
B2B buyers are more informed and research-driven than ever. Here’s who they are in 2020, and tips on how to reach and engage them through the journey.