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How to Build High-Intent Lead Nurture Programs for Long, Technical Buying Cycles
Most nurture programs are built for a 30-day funnel. Technical buying cycles take 6–18 months. Learn how to close that gap.
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10 Tips for Negotiating Software Licenses for Your Business
Software licenses negotiation enables businesses to secure optimal software agreements aligned with both current and future operational objectives. SaaS provider solutions have become indispensable in the modern business landscape, playing a pivotal role in driving productivity, efficiency, and competitive advantage. However, the costs associated with proprietary software licensing can have significant financial implications for organizations. […]
B2B Marketing Strategies for Success in the Pharmaceutical Sector
Effective B2B Marketing Strategies for Success in the Pharmaceutical Sector
B2B Manufacturing Marketing Strategy: How to Stand Out
Learn how to develop a world-class marketing strategy for your B2B manufacturing company. Tips, tricks, hints & more!
Calculate Your Marketing Agency’s Value With This Tool
When you’re deciding to hire a marketing agency, there’s one crucial question you need to ask: What value are you bringing me? You might get a squishy answer: We build beautiful websites. Our videos go viral. More people will recognize your brand. Your guard should be up when any agency responds with examples that aren’t […]
10 Tips for a Successful B2B Digital Marketing Strategy
When businesses use the internet to find products and services, digital marketing is critical to success. In this blog, we dive into digital marketing tactics with ten practical tips to help you create a successful strategy. What is Digital Marketing? Customers need to find you. Odds are, the first place they go to look is […]
How Accurate Are SEO Search Volume Estimates for B2B Marketing?
Estimating keyword search volume is critical for SEO. But how accurate are commercially available tools? The answer is surprising.
The Impact of Marketing on Manufacturers: A View for 2024
Effective marketing is no longer optional for manufacturers. On the fence? Here are 6 ways great marketing dominates competition.
B2B User Experience In 2022: Robots Good, People Bad? [PODCAST]
Big banks vs. small banks. Robots vs. human beings. The Superbowl Salesforce-Mathew McConaughey ad. In this episode of Marketing Trends 2022, a view from 30,000 feet, Adam and Alex talk B2B user experience – and how it’s not so different from the B2C experience after all. Hear what Alex Burdine, Director, Marketing Technology, and Adam […]
What’s New with Low Code, No Code in 2022? [PODCAST]
Emerging in 2022 as a top marketing automation and web design trend: low code, no code. In this episode, Alex Burdine, Director, Marketing Technology and Adam Smartschan, Chief Strategy Officer, discuss the maturity of low code, no code and how it’s breaking barriers in website development and marketing automation. Alex: I’m Alex Burdine, Director of Marketing Technology […]
