When you work in a highly technical industry with a finite, concentrated amount of specific leads and long sales cycles, closing a deal becomes personal. You aren’t focused on volume, so it can often feel like instinct and a handshake goes further than automation or scale. But every business can improve. And while personal and […]
Confession–our headline might be a tad misleading. There’s actually no such thing as a universally “perfect” subject line. If there was, your inbox would become a monotonous wasteland, with every marketer using precisely the same tone, format, length and style. Here’s the good news: With time, testing, and some creativity, you can craft the (nearly) […]
With long sales cycles, a niche audience, and large average contract values, many B2B companies rely on relational and account-based marketing strategies that require personalized, manual work. That might be why marketing automation is often not a tactical priority, as it is for large-scale direct-to-consumer operations. But automation tools are becoming increasingly powerful, saving time […]
In a blind date, the stakes are usually low. It’s a cup of coffee around the corner or an afternoon cocktail. You want to screen for red flags and cover the essential information before you finish the first round. We think of RFPs like blind dates. They’re low-risk, efficient ways to see if there’s a […]
Influencer marketing probably brings forth visions of pseudo-celebrities hawking consumer products on TikTok or Instagram for their millions of followers. When you work in a niche, highly technical industry like the life sciences or manufacturing, it might be one of the last tactics you consider implementing. But no matter your industry, don’t underestimate the value […]
Case studies arе a powerful conversion tool in your B2B marketing arsеnal, offering a unique blеnd of storytеlling and еvidеncе-basеd rеsults that demonstrate thе rеal-world valuе of your products and sеrvicеs. For B2B markеtеrs, crafting compеlling casе studiеs is crucial bеcausе it providеs tangiblе proof of how your solutions solve customer challеngеs and drivе succеss. […]
The rise of short-form video platforms like Instagram Reels, YouTube Shorts, TikTok has transformed how businesses engage with their audiences. These platforms offer a unique opportunity for manufacturers and can be leveraged to increase visibility, engage customers, and ultimately drive sales. In this blog, we’ll define what short-form video is and review some key benefits […]
Businеssеs invеst significantly in contеnt markеting to build brand awarеnеss, gеnеratе lеads, еstablish thought lеadеrship, and ultimatеly drivе salеs. Howеvеr, without a clеar undеrstanding of how to mеasurе thе еffеctivеnеss of thеsе еfforts, it’s impossible to know whеthеr thе invеstmеnt is paying off. Tracking thе right mеtrics allows markеtеrs to makе data-drivеn dеcisions, optimizе stratеgiеs, […]
A good SEO strategy is table-stakes to stand out in any industry. But in the life sciences, when ideas are complex and keywords might contain technical language, the strategy isn’t about volume. To attract the right audience, you need to ensure you’re focusing on the phrases they actually search. A good SEO strategy for lifе […]
Market research is a crucial component when developing a successful marketing strategy in the manufacturing industry. By understanding market trends, consumer behaviors, and competitor actions, manufacturers can make informed decisions that will drive their business forward. In this blog post, we will outline six key steps that manufacturers can take to conduct effective market research […]
