My 5 Favorite Research Technologies Du Jour
Here are five of my favorite research tools du jour that can help your business make better, more informed decisions.
Category: Blog
What Came First? The B2B Marketing Chicken or Egg?
What I always tell prospects is that you can have the best-written piece with an eye-popping fresh perspective, but if it is not packaged, promoted, leveraged and sustained, it will fall flat.
Website Lessons from LEGO: Never Stop Building
Just because you’ve built something great, that doesn’t mean you stop building. Creativity – and success – is about finding new ways to improve and adapt.
B2B Trade Show Checklist: It’s Not a One-Night Stand
Like romance, it’s easy to get swept away in the details of boothing at all the usual trade shows. But focusing solely the trade show event itself is a big mistake. Just because you build it, doesn’t mean they’ll come. A trade show is a catalyst — and should align with your forward vision.
A Dash of This, a Pinch of That: 6 Ingredients for the Perfect Acquisition Recipe
There’s no one-size-fits-all approach to getting acquired, but there are some basic ingredients that are pretty darn consistent for those that have mastered the acquisition recipe and achieved the dream.
The “New” SEO – Part 1
The first thing to understand is that if you use Google Analytics then Google has the keys to your kingdom. Poor metrics within your analytics can spell doom for those keyword rankings you’ve worked to attain.
Three Lessons I Learned From ‘Ping Pong’ Customer Service
When handling customer complaints, pawning them off on another involved company only furthers the frustration. For any company – big or small, local or global, B2B or B2C – customer service is the ultimate marketing tool.
10 Tips for Avoiding “Wizard of Oz” Customer Service
By creating a business culture that revolves around delighting your customers you’ll ensure those customers stick around … and creating that culture is not some kind of mysterious secret sauce.
Do You Have the Guts to Be a Thought Leader?
Thought leadership is not for the faint of heart … or the unorganized. Here’s what you need to know to implement a successful strategy.
5 Reasons Retargeting Is a Killer App
Whether you have heard of “retargeting” or not, you’ve more than likely seen it while you are browsing the web. And despite all the complaints that retargeting is creepy, data repeatedly shows us how effective it is.