Too often businesses jump right to tactics instead of plotting out the big picture. They create a brochure, send out a press release, launch a website, visit a tradeshow. It’s understandable why this happens—tactics are actions. They can produce tangible short-term results, giving the impression that something bigger is being accomplished. Unfortunately, many businesses, especially […]

The term “elevator speech” vaulted into business jargon years ago and still hasn’t lost favor. For those of you who managed to miss being bombarded with it, an “elevator speech” is a short, compelling description of who your company is, what it does, and why anyone should care–all laid out in the amount of time […]