Last night the team from Altitude attended and sponsored Ben Franklin’s annual i xchange event. Although the Altitude crew attends this event annually, it was my first time and let me tell you, I had high expectations after all the buzz about the shrimp display. The award-winning Ben Franklin Technology Partners (BFTP) is one of […]

Why does so much of the email marketing we see—particularly from smaller businesses—drive me crazy? It’s enough to put me in a padded room. Third-party email services like Mail Chimp, Campaign Monitor, iContact and Constant Contact make it relatively easy and cost-effective for even the smallest of businesses to design a functional marketing email, manage […]