Month: July 2011

FCCC Bike Race

Altitude Supports Youth Cycling in the Mid-Atlantic Region

Last weekend was the 25th Annual Nicole Reinhart Memorial Tour de FCCC (Future Champions Cycling Classic)  held at the beautiful Rodale Institute in Maxatawny Township, PA. This is the 7th year that I have been co-director and we had our best turn out ever with over 110 young riders (ages 10-18) from 7 states. The […]

Written by on July 21, 2011

Social media Bunch

Follow These Six Principles in Your Social Media Marketing Efforts

The recent spate of “social media gone wild” stories—like the Weiner-gate circus or the firing of the social media specialist at the Lehigh Valley Economic Development Corp.—has companies contacting me at a fever pitch trying to get a grip on social media. Business leaders want to understand it, and they want a policy in place […]

Written by on July 12, 2011

Bike Race

Altitude Ladies “Tri” for Gold

On July 30th, the PR gals from Altitude will be participating in the Bald Bear Team Triathlon at Bear Creek Mountain Resort in Macungie, PA. The team triathlon will consist of a .25 mile swim by Chelsea, a 16.2 mile road-bike ride through Berks County by Gwen and a 2.2 mile trail run by Amanda. […]

Written by on July 8, 2011