Month: November 2011

Andrew on Sabbatical

Some Marketing Principles Are Universal, Even on the French Riviera

Last August I took a month-long sabbatical from work to take a 500-mile bike tour of Italy and France. Throughout the trip I was reminded again and again that A) Italian food tastes better in Italy; B) French people don’t willingly speak English, even if they can; and C) certain marketing principles are universal. 1. […]

Written by on November 30, 2011

ingredients

Restaurants Need a Better Recipe for their Websites

While doing research for an upcoming tradeshow event, I noticed a consistent trend—restaurants tend to have awful websites. For whatever reason, many restaurants use a website model that was popular in the last millennium: Elaborate intro screens, flashy animations and cheesy auto-playing music, all of which can take a full minute or more to load before […]

Written by on November 29, 2011

Scrooge

Committed to the Cause

When Andrew and I founded Altitude Marketing seven-and-a-half years ago, we compiled a tightly edited list of cultural values that we wanted the company to embody as it evolved and matured. Among these was an ambitious resolution: That day-to-day running of the business should have minimal impact on our employees’ personal/family lives. Separation of church […]

Written by on November 4, 2011