Three Ways to Know If Your Marketing Is Truly Integrated (and One Big Caveat)
Integrated marketing requires taking a big-picture approach to goals, objectives and budget. Here are three metrics to check and one big caveat.
Altitude is the top B2B-only marketing agency serving the life sciences, industrial and technology spaces. When global leaders need to build brands, drive leads and hit their targets, they trust Altitude.
Integrated marketing requires taking a big-picture approach to goals, objectives and budget. Here are three metrics to check and one big caveat.
Written by Andrew Stanten on October 16, 2012
The Search Marketing Expo (SMX) is the best national digital marketing conference, and I attended SMX East in New York earlier this month.
Written by Adam Smartschan on October 15, 2012
I generally dont get too excited about software, but Evernote has come along and radically changed the way I do things.
Written by Gwen Shields on October 11, 2012
At Altitude Marketing, a trade show is more than an event: It’s a state of mind. You can’t just arrive on show day, unroll a backdrop and expect the leads to roll in.
Written by Gwen Shields on October 7, 2012
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