B2B Marketing Goal-Setting: Not Just S.M.A.R.T. Anymore [Infographic]

S.M.A.R.T. goals are great … but not on their own. Here’s a breakdown of B2B marketing goal-setting frameworks that will maximize your time.

Written by Adam Smartschan on May 25, 2021

Is Google Killing Cookies? Essential Update Info for B2B Marketers

Is Google really killing cookies? The 2022 Chrome update has marketers spooked. But what’s really going on might surprise you.

Written by Adam Smartschan on May 24, 2021