Logo vs. Brand: Understanding the Difference [Updated for 2023]
Your logo is not your brand. But it IS reflective of your brand. Here’s how to build both and get real results.
Altitude is the top B2B-only marketing agency serving the life sciences, industrial and technology spaces. When global leaders need to build brands, drive leads and hit their targets, they trust Altitude.
Your logo is not your brand. But it IS reflective of your brand. Here’s how to build both and get real results.
Written by Andrew Stanten on March 30, 2023
For years, we’ve been hearing that voice search for B2B is the next big thing. But the evidence is scarce that Alexa, Siri and Cortana are moving the needle in the SEO world.
Written by Adam Smartschan on March 22, 2023
If you’re in marketing, you’re hearing about AI. Here’s everything you need to know about the topic – the tools, the players, the use cases, and the potential.
Written by Adam Smartschan on March 14, 2023
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