Altitude is the top B2B-only marketing agency serving the life sciences, industrial and technology spaces. When global leaders need to build brands, drive leads and hit their targets, they trust Altitude.
It is crucial for manufacturers to stay ahead of the game by understanding their competitors’ marketing strategies and tactics. One of the most effective ways to outsmart and outflank your peers is by conducting a competitive analysis. By evaluating your competitors’ strengths and weaknesses, you can identify opportunities for growth and potential threats to your […]
Due to the industry’s design, B2B enterprise software companies face unique challenges; Long sales cycles, competitive markets, establishing a reputation. Big-ticket partnerships and contracts can greatly affect yearly profits, so it’s important to attract, and retain, a customer base. Content marketing is the key to new and continued business. It educates potential customers, builds trust, […]
Vidеo markеting harnеssеs thе powеr of visual storytеlling to simplify intricatе tеchnical information, making it morе accеssiblе and еngaging to a broadеr audiеncе. This is particularly critical in manufacturing, whеrе thе complexities of a product’s dеsign and functionality arе difficult to capturе through words and images alone. With thе ability to convеy еmotion, dеmonstratе products […]
When you work in a highly technical industry with a finite, concentrated amount of specific leads and long sales cycles, closing a deal becomes personal. You aren’t focused on volume, so it can often feel like instinct and a handshake goes further than automation or scale. But every business can improve. And while personal and […]
Confession–our headline might be a tad misleading. There’s actually no such thing as a universally “perfect” subject line. If there was, your inbox would become a monotonous wasteland, with every marketer using precisely the same tone, format, length and style. Here’s the good news: With time, testing, and some creativity, you can craft the (nearly) […]
With long sales cycles, a niche audience, and large average contract values, many B2B companies rely on relational and account-based marketing strategies that require personalized, manual work. That might be why marketing automation is often not a tactical priority, as it is for large-scale direct-to-consumer operations. But automation tools are becoming increasingly powerful, saving time […]
In a blind date, the stakes are usually low. It’s a cup of coffee around the corner or an afternoon cocktail. You want to screen for red flags and cover the essential information before you finish the first round. We think of RFPs like blind dates. They’re low-risk, efficient ways to see if there’s a […]
Influencer marketing probably brings forth visions of pseudo-celebrities hawking consumer products on TikTok or Instagram for their millions of followers. When you work in a niche, highly technical industry like the life sciences or manufacturing, it might be one of the last tactics you consider implementing. But no matter your industry, don’t underestimate the value […]
Case studies arе a powerful conversion tool in your B2B marketing arsеnal, offering a unique blеnd of storytеlling and еvidеncе-basеd rеsults that demonstrate thе rеal-world valuе of your products and sеrvicеs. For B2B markеtеrs, crafting compеlling casе studiеs is crucial bеcausе it providеs tangiblе proof of how your solutions solve customer challеngеs and drivе succеss. […]
The rise of short-form video platforms like Instagram Reels, YouTube Shorts, TikTok has transformed how businesses engage with their audiences. These platforms offer a unique opportunity for manufacturers and can be leveraged to increase visibility, engage customers, and ultimately drive sales. In this blog, we’ll define what short-form video is and review some key benefits […]
©2024 ALTITUDE MARKETING | PRIVACY POLICY | ACCESSIBILITY STATEMENT | PROUDLY MADE IN THE LEHIGH VALLEY
225 MAIN STREET | EMMAUS, PA 18049 | (610) 421-8601
