Altitude is the top B2B-only marketing agency serving the life sciences, industrial and technology spaces. When global leaders need to build brands, drive leads and hit their targets, they trust Altitude.
Note: This blog was updated October 2024. As we near 2025, it’s crucial to reassess your B2B lead generation strategies. With the first quarter behind us, now is the perfect time to recalibrate and optimize your lead gen efforts for the rest of the year. Looking for ideas? We got you. Let’s explore the initiatives […]
Note: This blog was updated October 2024. Even B2B companies are just people trying to communicate with other people. This truth plays out in these five B2B social media trends. 5 B2B Social Media Trends for 2025 Social media is often put on the back burner in B2B marketing. However, it plays a crucial role […]
Note: This blog was updated October 2024. Email marketing has come a long way since it started almost 45 years ago. So, where are we with email today as we approach 2025? In this blog, we cover a brief history of email and provide recommendations for the best email marketing practices to follow in 2025. […]
In 2024, Google made some of the largest changes to its algorithm in nearly two decades with the introduction of generative results. Ranking volatility skyrocketed as companies hustled to figure out how to respond. The lesson? Earning digital visibility can’t rely on stagnant tactics. You must adapt, test, and optimize constantly–even in niche B2B verticals. […]
For manufacturers, adapting to economic, technological, and industry transformations is not just about remaining relevant—it’s also about seizing new growth opportunities. But large swaths of the manufacturing industry, don’t do the same in their marketing and business development. The industry is rife with outdated or error-prone websites, old-fashioned outbound programs, and a lack of digital […]
As the year 2025 approaches, branding continues to evolve, influenced by emerging technologies, shifting consumer behaviors and global socio-economic trends. To stay competitive, businesses must anticipate these changes and adapt their branding strategies accordingly. In this blog, we’ll explore the key branding trends expected to shape 2025 and provide actionable insights to help your brand […]
Building a strong brand is an important aspect of your company and is a multi-step process. Developing a “Brand Messaging Toolkit” can help.
Marketing content is full of abstract words and phrases that readers, and buyers, can’t stand. So, what do these abstractions look like, and how can concrete language help? We break everything down in this post.
Pay-per-click advertising sounds simple. It is most definitely not. Here is how PPC really works in 2019.
Selling B2B products online used to be rare. But now, it’s commonplace. Here are 6 pitfalls to avoid when rolling out your B2B eCommerce.
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