Birthday Cake, Beer and Bikes: Why Company Culture Matters
You company’s culture speaks volumes – it influences your workflow, reputation, attitudes and more.
Category: Blog
Mobile Digital Marketing Tips and Action Items from SMX East
Altitude’s Fred Z. attended the recent Search Marketing Expo (SMX) East in New York City, a gathering of the savviest digital marketers and search marketing geeks in the world.
Five Technologies I’m Thankful for
It’s this time of year that we all take a moment to reflect on the things for which we are thankful and also begin to think about goals for the impending New Year. Myself included.
Do Case Studies Work for Marketing?
At Altitude, we live, breathe and die by the case study. Content marketing is king and is the cornerstone of effective integrated marketing plans.
Designing for the User Experience
If an app isn’t designed with the user experience in mind – including a fun, easy-to-use interface – no one will want to want use it.
Achieving Exceptional Targeting, Reach and Results With Facebook Ads
Here at Altitude Marketing, we’ve monitored Facebook carefully over the years for opportunities for our clients, and have taken advantage of its free social features for connecting our clients with communities.
Five Reasons to Start Your 2014 Planning Now
Strategic plans should not be viewed as optional. They are essential tools that set a business up for success. Without them, there’s no cohesion; goals aren’t clearly defined; and employees aren’t provided an opportunity to be challenged, learn or grow.
Case Study: Moving Quickly to the Leading Edge of Digital Marketing
When the prestigious, 30-lawyer legal firm, Fitzpatrick Lentz & Bubba, P.C. sought to dramatically increase its presence in regional online search, the company turned to Altitude Marketing.
Reflections from the Stanten Family Vacation: Focus on Mobile Marketing
On mobile devices, people want fast load speed, immediate access to the information they’re looking for and no barriers to making a decision and moving on. As you begin strategizing and budgeting for 2014, you need to be thinking mobile.
The Internship That Set the Bar at 30,000 Feet
I’ve been told many times from many people how essential it is to get your feet wet before graduation. As a senior marketing major (with a minor in management) at Bloomsburg University, I needed an internship that would prepare me for my future – a future that will begin in May 2014 when I graduate.