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Go Fast or Go Home: 3 Reasons Why You Need Exceptional Page Speed
When it comes to websites, “slow and steady wins the race” is the absolute worst motto to abide by.
Category: Blog
5 Reasons Why Social Media Is No Longer Optional
During early strategy discussions, it’s not uncommon for clients to ask us, “What do we do about social?” And rightfully so. Let’s look at a few needles social media has been known to move for companies.
Plan to Get Hit by the Bus and 4 Other Tips for Building a Successful Company
Andrew’s sabbatical spent biking across Canada got him thinking about the future – and he came back to Altitude with a number of lessons to share.
Diary of an Intern: From 0 MPH to Full-speed Ahead
Intern Lindsey Bray reflects on what she learned during her time at Altitude Marketing, and how her experience will assist her in future endeavors.
The 4 Deadly Sins of Marketing
As a company, how you market is essential to success. You can have the best solution or product out there, but if you fail to effectively position and promote it — and guide your prospects to “yes” — you are destined to struggle to win new business.
Picking the Right Marketing Automation Platform
There are quite literally hundreds of marketing automation platforms on the market. All have plusses and minuses, so getting started with choosing the right one can be daunting.
Let’s Get Amped…With Google
Google. Love ‘em or hate ‘em, there’s positively no doubt that their voice is the loudest and most authoritative when it comes to standards and practices on all-things web.
Marketing Automation Mistake 5: Overcomplicating Things
A shiny new marketing automation platform is a heck of a toy. But be cautious; if you take things too far, too fast and overcomplicate matters, your marketing automation initiative is as good as dead.
The Brand Messaging Checklist: How to Build an Effective Technology Brand
Using the brand messaging checklist will allow you to work through how you talk about your brand, what your brand represents, who you are trying to reach, and your position over the competition.
Marketing Automation Mistake 4: Not Coordinating with Sales
No matter how efficient your processes and seemingly effective your inbound marketing efforts, if they’re not providing useful data and actual qualified leads, they’re not worth very much.
