We all know that ad. The one that pops up an hour after your friend mentioned the product in passing, yet you swear you’ve never searched for it yourself. There’s only one explanation (shhh, don’t say this out loud): Our devices have to be listening, right? As a consumer, here’s the good news–they aren’t. As […]
In the B2B world of advanced manufacturing (construction, agriculture, mining, and utilities), sales cycles are long, and average contract values are high (often, six figures or more). With relatively low churn, the sector still relies heavily on person-to-person sales techniques. However, technology has revolutionized the process, helping teams source more and higher quality leads while […]
The world of business-to-business (B2B) manufacturing is highly competitive. Globalization has led to increased competition as manufacturers compete for the same customers. This has also resulted in market saturation, where numerous players offer similar products or services, intensifying competition. To complicate matters, manufacturing products are expensive, which means the sales cycle is longer and more […]
Social media is complex in its own right. Factor in the niche expertise required to understand and communicate B2B messaging to the right audience? Many of our clients struggle to even know where to start. We get it. Metrics can be a maze, and the struggle is real. ???????? Fortunately, there are a few simple […]
Content marketing is a core component in any successful marketing strategy. By creating and publishing content that features industry trends, thought leadership, and explanatory, engaging information about your manufacturing capabilities, you’ll be able to reach your ideal customers and generate those leads you’ve worked so hard to acquire. So, how should you start? Let’s go […]
A website is usually the first point of contact between a manufacturer and a potential buyer. First impressions are everything. A website that offers an optimal user experience (UX) can lead to increased engagement, boost conversions, and gives prospects a reason to stay on the site. Unfortunately, many manufacturing websites fall short. In this blog […]
Brands have power. They make us feel things–like trust, authority, or expertise. They also make us do things–like wait in line for hours, spend some of our hard-earned savings, or (if we’re part of a B2B organization) sign a multi-year contract that could make or break our annual balance sheet. And brands don’t just have […]
Manufacturers build. But before they break ground, they have to sell. With complex, multi-layered projects and contracts that exceed six figures, long sales cycles are the norm. That means lead tracking is crucial. Your sales pipeline won’t have the volume of a D2C product, which gives you the luxury–and the challenge–of creating a meticulous sales […]
Email marketing is a bit art–and a bit more science. You might spend hours agonizing over the sharpest verb to use in a subject line. You also might spend hours poring over reams of data. But at the end of the day (whether you’re a wordsmith or a numbers guru), you’re most likely obsessed with […]
B2B marketers have an attribution problem. If you go into any lead in your CRM, we bet you can’t say precisely how they came through the door, even though you’re probably using any number of software solutions or reports to figure it out. At the end of the day, you are trying to answer a […]
