It’s a universal truth that your cheapest clients are the ones you already have. While your marketing strategy should chase new business, it’s vital that you simultaneously focus on messaging and tactics to protect your existing revenue.  SaaS B2B companies that rely on long-term partnerships, using a proactive marketing strategy to fight against churn is […]

B2B client retention is vital in today’s business-to-business landscape for growth and profitability. Studies show it costs less to retain existing clients compared to acquiring new ones. In the B2B world, with long sales cycles and large average contract value, losing a single client has massive repercussions. Which means, while you adopt marketing strategies that […]

Quantity is easy in paid advertising. Invest enough money and you can build massive reach. But for B2B Life Sciences companies, quantity is irrelevant. You aren’t looking for a lot of impressions. You need the right ones. That’s why an effective paid media strategy is so difficult. It involves understanding your target audience, differentiating yourself […]

We’ve all peeked over the fence to snoop on the neighbor’s new grill or their freshly painted trim. Call it curiosity or inherent competitiveness–we’re a species driven to be one step ahead. But in business, the metaphorical fence-peeping isn’t just a hobby. It’s a necessity. Right now, your competitors are plotting ways to dip into […]

Traditional outbound marketing and sales tactics may have worked well in the past. However, there’s no guarantee they will work for you moving forward. Buyer behavior is changing. If you want to ensure success for years to come, investing in digital marketing is key. An actionable digital marketing plan will increase visibility, build better brand […]