I was talking with my 15-year-old son the other day. Or rather, I was talking AT my 15-year-old son the other day… Evidently, he’d come to the realization that he’d learned everything mom and dad had to teach him. And while we were still free to offer him suggestions, it wasn’t really necessary any more. […]
When Zappos.com messed up our summer intern Alex’s cleat order a few days before his big tournament, he was seething. Rather than punch his way through a voicemail tree, he Tweeted his frustration. Passive-aggressive customer, 21st Century style? Not at all. And by understanding the power of social media, Zappos was all over it. Publicly. […]
Start-up companies don’t become booming businesses overnight. Strategies take time to plan and execute, and must be bolstered by a strong marketing foundation and an effective, sustainable approach to communications. Altitude Marketing has the secret recipe for entrepreneurial success and more proof that it works. Before joining the Altitude Marketing team, I ran Kestrel Communications, […]
Watch yerself, pardner. There’s a new breed of snake oil salesman hawking search engine optimization (SEO) services out there. They sell fear—and fear sells. Such people are known as “black hat” in web parlance. One such black hat charlatan recently pitched Altitude on why our clients need his help with SEO. That’s one of our […]
This summer I was lucky enough to secure an internship at Altitude Marketing. As a double major in Marketing and Media and Communications, I couldn’t have asked for a better opportunity to learn firsthand how the industry works. And boy, have I learned. From the moment I walked in for my interview, I knew that […]
At the end of the day, all the great positioning and sell copy do not differentiate competitors. People do. Blasphemy coming from the Chief Spinmaster at a marketing company? Not really. I have always espoused that companies – particularly small businesses – need to have a solid foundation in place for everything to work together […]
Jumping straight into tactics without following big picture is letting the tail wag the dog. It’s impossible to put together a fire prevention plan when you’re always busy putting out fires. Regardless of the size of the company, the industry or the expertise of the people involved, the urge to jump straight to tactics consistently […]
Thank you Home Depot. Yes, I am thrilled with a big box store. I often rant about how a brand is so much more than a logo – it is the promise made to customers. It doesn’t start and end with a discussion of which color or type face to use. It’s about the verbal, […]
Deceptive marketing practices can get someone to your website or your front door. But then what happens?
Social media is a little like keeping your yard in order. (Seriously.) Here are four keys to social media (and grass) success.
