The recent spate of “social media gone wild” stories—like the Weiner-gate circus or the firing of the social media specialist at the Lehigh Valley Economic Development Corp.—has companies contacting me at a fever pitch trying to get a grip on social media. Business leaders want to understand it, and they want a policy in place […]
On July 30th, the PR gals from Altitude will be participating in the Bald Bear Team Triathlon at Bear Creek Mountain Resort in Macungie, PA. The team triathlon will consist of a .25 mile swim by Chelsea, a 16.2 mile road-bike ride through Berks County by Gwen and a 2.2 mile trail run by Amanda. […]
The Easter Seals Eastern Pennsylvania Walk with Me 2011 event proves a success with more than 300 registered participates and volunteers. Over the weekend, I participated in the Easter Seals Eastern Pennsylvania annual Walk with Me event. On this beautiful Saturday morning the Altitude team and their families, along with hundreds of other participants, came […]
Altitude Marketing’s insight and expertise has recently been receiving rave reviews from spammers all over the world. “It’s one thing for clients to tell us we’re strengthening their brands and increasing lead generation,” said Stan Zukowski, vice president of creative services. “But when total strangers like Xandy or Burchard tell us we’re doing something right—I […]
A few days have passed since we returned from our annual corporate retreat, and I’m still riding high on getting the opportunity to help crew the 74-foot Schooner Woodwind with Team Altitude. This year we chose sailing as our team-building activity. Because we’re going through an incredible period of growth and corporate evolution, we wanted […]
All hell will break loose. You can count on it. Every business, regardless of industry or size, will face a crisis. I’m not talking about a dip in cash flow or a pissed off client. I’m talking about something with the potential to generate unwanted public and media attention, disrupt operations and rock your business […]
Last night the team from Altitude attended and sponsored Ben Franklin’s annual i xchange event. Although the Altitude crew attends this event annually, it was my first time and let me tell you, I had high expectations after all the buzz about the shrimp display. The award-winning Ben Franklin Technology Partners (BFTP) is one of […]
Why does so much of the email marketing we see—particularly from smaller businesses—drive me crazy? It’s enough to put me in a padded room. Third-party email services like Mail Chimp, Campaign Monitor, iContact and Constant Contact make it relatively easy and cost-effective for even the smallest of businesses to design a functional marketing email, manage […]
Altitude Marketing’s Earth Day celebration was really a celebration of our everyday efforts at doing our part. It was a reaffirmation of our commitment to recycling cans, bottles and cardboard and using as little paper as possible. We strive to be a conscientious office by reducing waste, turning off lights (fun fact: we never, ever […]
It’s enough to make me want to hack through a door with an axe. On a daily basis I see the single most important, fundamental marketing principle being ignored.
