A few days have passed since we returned from our annual corporate retreat, and I’m still riding high on getting the opportunity to help crew the 74-foot Schooner Woodwind with Team Altitude. This year we chose sailing as our team-building activity. Because we’re going through an incredible period of growth and corporate evolution, we wanted […]
All hell will break loose. You can count on it. Every business, regardless of industry or size, will face a crisis. I’m not talking about a dip in cash flow or a pissed off client. I’m talking about something with the potential to generate unwanted public and media attention, disrupt operations and rock your business […]
Last night the team from Altitude attended and sponsored Ben Franklin’s annual i xchange event. Although the Altitude crew attends this event annually, it was my first time and let me tell you, I had high expectations after all the buzz about the shrimp display. The award-winning Ben Franklin Technology Partners (BFTP) is one of […]
Why does so much of the email marketing we see—particularly from smaller businesses—drive me crazy? It’s enough to put me in a padded room. Third-party email services like Mail Chimp, Campaign Monitor, iContact and Constant Contact make it relatively easy and cost-effective for even the smallest of businesses to design a functional marketing email, manage […]
Altitude Marketing’s Earth Day celebration was really a celebration of our everyday efforts at doing our part. It was a reaffirmation of our commitment to recycling cans, bottles and cardboard and using as little paper as possible. We strive to be a conscientious office by reducing waste, turning off lights (fun fact: we never, ever […]
It’s enough to make me want to hack through a door with an axe. On a daily basis I see the single most important, fundamental marketing principle being ignored.
If you’ve been in business for any period of time, you’ve made some mistakes. I’ve made more than my fair share. I’ve taken my lumps, learned from it, swallowed some pride and moved on. Having worked over the years to help such Lehigh Valley institutions as Grille 3501, The Farmhouse and Glasbern, I was asked […]
Email signatures seem basic. Essentially they are the contents of your business card, automatically generated at the bottom of every email that you send. However, the number of professionals who do not have an email signature is shocking. If you already have someone’s email address, why do you also need their signature? A multitude of […]
This week, Altitude Marketing welcomed some new additions. Altitude installed our very first custom fridge and new front entrance sign and I was offered a full-time position that I am very excited to accept! I am thrilled to be part of the Altitude team and look forward to putting out more great news in the […]
Pay per click (PPC) is one of the fastest growing segments of the advertising market. Imagine: unprecedented opportunities to reach new prospects, expand geographic reach and drive highly qualified traffic to your website. PPC is an internet advertising model where businesses pay only when a visitor clicks on an ad. Many forms of PPC exist, […]
