LinkedIn ads are terrific for generating leads for highly selective business groups. Here’s how your business can benefit from a well-planned LinkedIn ad campaign.

Developing an effective logo that represents your brand and speaks to your customers is both a creative and emotional process. Here are a few things to bear in mind if you’re considering a redesign.

With a little understanding and a commitment to using the platform, LinkedIn is an ideal place for you to tell your company’s story, highlight products and services, engage with followers, and much more.

More than ever, people are using their smartphones as shopping tools – especially those looking to shop locally. Consider your smartphone strategy for 2014.

Here’s how one Altitude client, Copernicus Group IRB, leveraged a powerful case study that ultimately led to the company’s acquisition.

You company’s culture speaks volumes – it influences your workflow, reputation, attitudes and more.

Altitude’s Fred Z. attended the recent Search Marketing Expo (SMX) East in New York City, a gathering of the savviest digital marketers and search marketing geeks in the world.

It’s this time of year that we all take a moment to reflect on the things for which we are thankful and also begin to think about goals for the impending New Year. Myself included.