Category: Uncategorized

What’s New with Low Code, No Code in 2022? [PODCAST]

Emerging in 2022 as a top marketing automation and web design trend: low code, no code. In this episode, Alex Burdine, Director, Marketing Technology and Adam Smartschan, Chief Strategy Officer, discuss the maturity of low code, no code and how it’s breaking barriers in website development and marketing automation. Alex: I’m Alex Burdine, Director of Marketing Technology […]

Written by on April 6, 2022

Website Design Trends in 2022 [PODCAST]

What are B2B marketers doing this year with website design that they weren’t before? Well, it’s actually a lot of the same. In this episode, Alex Burdine, Director, Marketing Technology, Adam Smartschan, Chief Strategy Officer, and Drew Frantzen, VP, Creative and Web, discuss three website design trends they’re seeing so far this year. Discover website design trends […]

Written by on March 30, 2022

Content Marketing Trends in 2022 [PODCAST]

It’s 2022. And content marketing is still king. What’s changed and what can B2B marketers do differently with content this year? In this episode, Alex Burdine, Director, Marketing Technology, Adam Smartschan, Chief Strategy Officer, and Jeff Kotran, VP, Demand Generation, talk content marketing trends: what types of content B2B companies should try in 2022, how […]

Written by on March 23, 2022

4 Creative B2B Video Content Ideas You Need to Try (with Examples)

You probably know by now that video isn’t just for B2C companies. But where do you start? Here are four B2B video content ideas to add to your marketing content mix. As a writer, it pains me to say this. People would rather watch something than read something. That’s not to say that the written […]

Written by on March 7, 2022

Should You Disavow Links to Your Website? A Step-by-Step Guide

Search Engine Optimization (SEO) is of the utmost importance to digital marketers. We all want our websites to build brand awareness, gain traffic and turn site visitors into leads. But before we get there, we have to make sure search engines (ex: Google!) like what we have to offer. Links — particularly links from other […]

Written by on October 6, 2021