It’s 2022. And content marketing is still king. What’s changed and what can B2B marketers do differently with content this year? In this episode, Alex Burdine, Director, Marketing Technology, Adam Smartschan, Chief Strategy Officer, and Jeff Kotran, VP, Demand Generation, talk content marketing trends: what types of content B2B companies should try in 2022, how […]
In this episode, learn the top email marketing trends of 2022: what’s new, what’s old and why we need to return back to serving our customer.
You probably know by now that video isn’t just for B2C companies. But where do you start? Here are four B2B video content ideas to add to your marketing content mix. As a writer, it pains me to say this. People would rather watch something than read something. That’s not to say that the written […]
How do you write compelling ad copy that converts? In this post, we look at three focus areas for writing a killer responsive search ad.
Did you get a message with a MyEtherWallet address? It’s a scam. Here’s what you need to know about the new contact form spam.
Here’s why the shift to only responsive search ads is a good thing for users, advertisers and Google alike.
You’ve discovered the need for marketing help, taken initiative and settled on an agency. The next step is communicating the information you’ve gathered to your company.
Search Engine Optimization (SEO) is of the utmost importance to digital marketers. We all want our websites to build brand awareness, gain traffic and turn site visitors into leads. But before we get there, we have to make sure search engines (ex: Google!) like what we have to offer. Links — particularly links from other […]
How do people interact with your brand? They may buy from you. They may share your blog post on their social media profiles. They may decide to follow you on Instagram or Twitter because you’ve gained their trust. Depending on your industry and business goals, you may value these actions differently. Still, you should know […]
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