With one case study and lots of leg work, Altitude positioned Copernicus Group IRB as an early adopter of technology and generating lift that would help the company rise above their competitors and realize their ultimate goal—acquisition.

Are you ready for 2015? Quite a few marketing and advertising technologies that worked a year ago are already out of date. Here’s our prediction for what we’ll see next year and the implications of these space-age-like technologies for brands.

A new website on your list of things to do for 2015? Don’t forget the mobile user.