What Came First? The B2B Marketing Chicken or Egg?
What I always tell prospects is that you can have the best-written piece with an eye-popping fresh perspective, but if it is not packaged, promoted, leveraged and sustained, it will fall flat.
Altitude is the top B2B-only marketing agency serving the life sciences, industrial and technology spaces. When global leaders need to build brands, drive leads and hit their targets, they trust Altitude.
What I always tell prospects is that you can have the best-written piece with an eye-popping fresh perspective, but if it is not packaged, promoted, leveraged and sustained, it will fall flat.
Written by Andrew Stanten on May 13, 2015
Just because you’ve built something great, that doesn’t mean you stop building. Creativity – and success – is about finding new ways to improve and adapt.
Written by Amanda Kimble-Evans on May 13, 2015
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