Leadership Lessons for B2B Companies: What I’ve Learned in 18 Years

Altitude Marketing turns 18 this year. In that time, we’ve learned a few things … like these 9 leadership lessons for B2B companies.

Written by Andrew Stanten on April 28, 2022

Do I Need a Technical Writer for B2B Marketing?

How do you create content for a technical company? You might assume you need a technical writer. Not exactly …

Written by Adam Smartschan on April 27, 2022

Can AI Write Marketing Content? (We Asked an AI.)

There’s a TON of hype about AI in marketing. But can a bot actually produce human-quality content? We asked someone who’d know: A bot.

Written by Adam Smartschan on April 26, 2022

7 Essential Tips For B2B Healthcare Marketing [Updated with FAQs]

Selling into the healthcare and pharma spaces isn’t easy. Here’s how effective marketing can give you a leg up.

Written by Adam Smartschan on April 22, 2022

B2B User Experience In 2022: Robots Good, People Bad? [PODCAST]

Big banks vs. small banks. Robots vs. human beings. The Superbowl Salesforce-Mathew McConaughey ad. In this episode of Marketing Trends 2022, a view from 30,000 feet, Adam and Alex talk B2B user experience – and how it’s not so different from the B2C experience after all.   Hear what  Alex Burdine, Director, Marketing Technology, and Adam […]

Written by Adam Smartschan on April 13, 2022

What’s New with Low Code, No Code in 2022? [PODCAST]

Emerging in 2022 as a top marketing automation and web design trend: low code, no code. In this episode, Alex Burdine, Director, Marketing Technology and Adam Smartschan, Chief Strategy Officer, discuss the maturity of low code, no code and how it’s breaking barriers in website development and marketing automation. Alex: I’m Alex Burdine, Director of Marketing Technology […]

Written by Adam Smartschan on April 6, 2022