Most companies book a trade show booth six months out, then forget about it until two weeks before the event. They scramble to prepare materials, brief the team, and show up exhausted. They collect business cards, head home, and let those leads sit for weeks. Then they’re surprised by disappointing ROI. Here’s what actually works. […]
A year ago, OpenAI CEO Sam Altman wrote on his personal blog that “we are now confident we know how to build AGI as we have traditionally understood it.” (AGI here means “artificial general intelligence” – fully sentient artificial intelligence matching human cognition. It’s an idea normal people consider far-fetched and basically impossible because … […]
This is probably the third blog you’re reading today about “AEO” – answer engine optimization, or “SEO for AI tools.” So, sorry about that. But there is something that I fear is getting lost in the conversation. Yes, AEO is heavily dependent upon clear content and obvious authority. Yes, page structure – key information on […]
As we head into 2026, the shift is clear: quality matters more than quantity. This isn’t about generating fewer leads for the sake of it. It’s about generating the right leads, at the right time, with the right intent—and building systems that respect how modern B2B buyers actually behave. Quality > Quantity: B2B Lead Generation […]
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