Month: July 2022

5 Tips for Choosing a Manufacturing Marketing Agency

Choosing the right manufacturing marketing agency for your company takes much more than just a quick Google search. Just like the way your target audience buys your manufacturing offering, it requires in-depth research, vetting and time to make the best buying decision. In this blog post, we share 5 tips to consider when weighing your […]

Written by on July 27, 2022

B2B Demand Generation: A Short Guide for B2B Marketers

A solid B2B demand generation plan is foundational to B2B marketing. But what does this mean, how do you know if it’s working, and what does it really look like in action? Our short guide tells all. Table of Contents What Is B2B Demand Generation? How Do You Measure Demand Generation? How Demand Generation Works […]

Written by on July 23, 2022

10 B2B Digital Marketing Trends for 2023

B2B digital marketing includes any online marketing efforts that are aimed at other businesses. Whether you are looking to sell, inform or entertain, your business can utilize B2B digital marketing to elevate your brand and convert leads. And one way to make an impact is by following proven trends. In this blog, we share 10 […]

Written by on July 21, 2022

6 Tips for Choosing A Software Marketing Agency

Conceptualizing, developing and maintaining a B2B software solution is an amazing yet difficult feat. But the challenge doesn’t end once your solution is up and running. Now, you have to convince businesses to buy (and use) it. That’s where a software marketing agency can help. There are over 17,000 SaaS (software as a service) companies […]

Written by on July 15, 2022

Social Media for Manufacturers: 8 Simple Steps to Get Started

Navigating complex manufacturing sales cycles can be overwhelming. So, social media marketing may be the last thing on a manufacturer’s radar. But it doesn’t have to be – keep reading for 8 social media steps manufacturers can take. Manufacturing sales cycles are longer because they involve more than one decision maker and require more education […]

Written by on July 12, 2022

B2B Lead Generation Strategies: Planning Ahead for 2023

It’s never too early to start looking at next year. That’s why we’re already flipping the calendar and planning for 2023. Here are some B2B lead generation strategies you should try in 2023. Finding the right leads is the ultimate goal of B2B marketing and is essential to your company’s success. But sometimes, it can […]

Written by on July 7, 2022