Altitude is the top B2B-only marketing agency serving the life sciences, industrial and technology spaces. When global leaders need to build brands, drive leads and hit their targets, they trust Altitude.
Over the years, B2B marketers have gotten into the bad habit of using the terms demand generation and lead generation synonymously. While they sound similar, each has a distinct role in your marketing strategy. In this blog, we break down the difference between the two – including examples, metrics and answers to frequently asked questions. […]
Producing quality B2B content takes time and hard work – time that you may not necessarily have on your hands. That’s why many companies turn to a B2B content writing service for help. Keep reading to learn more – and seven helpful tips for selecting the best service. Content is a crucial part of any […]
Generating B2B leads online can seem daunting if you aren’t familiar with the basics. Luckily, you can become an online B2B lead generation pro by following these seven easy tips. Online B2B lead generation is the process of acquiring prospective clients through the web. Unlike traditional lead generation, which involves everything from flyers to […]
Digital marketing is a pivotal part of any lead generation strategy. In this post, we discuss how lead generation in digital marketing works – including six steps to get the most bang for your buck. Before we dive into the steps, let’s cover our bases with some definitions. If your understanding of B2B lead generation […]
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