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What B2B Marketers Need to Know When Using Generative AI in Content
AI transforms content workflows for B2B marketers. Learn what to automate, what requires human expertise, and how to balance efficiency with authenticity.
Month: November 2025
5 Honest Takeaways After Testing Google’s AI Max Campaigns
Over a 30-day period, we put Google’s AI Max campaigns to the test, evaluating across three critical areas: performance, efficiency, and accuracy. Our goal? Determine if AI-driven campaigns could save time and deliver better results. Before we address our five honest takeaways, we first need to understand what Google AI Max is, how it works […]
