What Is Domain Authority 2.0? What the Moz SEO Update Means

Moz SEO is updating the way it calculates Domain Authority. Here’s what you need to know about the 2019 change and how it will affect your site’s SEO.

Written by Claire Brucher on February 28, 2019

How to Map Unbounce Forms to HubSpot

Step-by-step instructions on mapping Unbounce forms to HubSpot. Get your user’s data in your marketing automation system for workflows & more.

Written by Adam Smartschan on February 20, 2019

Don’t Forget to Check LinkedIn Sponsored Content for Comments [Here’s How]

Don’t be the B2B marketer who misses the comments on their LinkedIn sponsored post. Here’s how to see who’s talking – and how to respond to them.

Written by Claire Brucher on February 15, 2019

Best Practices for Google Analytics Naming Conventions

Google Analytics is the No. 1 tool for tracking your marketing performance. But if you don’t pay attention to the details – like naming conventions and proper UTM structure – your account is going to fall flat, quick.

Written by Adam Smartschan on February 8, 2019

How to Claim and Edit Your Google My Business Listing

Add Google My Business to your marketing toolkit. For more on how to claim, verify and improve your Google My Business Listing, read on.

Written by Adam Smartschan on February 1, 2019