Are you sure your marketing campaigns are getting the best results they can? In B2B, making informed decisions is essential, especially with longer sales cycles and multiple decision-makers involved. That’s where A/B testing plays a key role. Companies that actively use A/B testing see an average 49% increase in conversion rates. A/B testing helps you […]
Have you ever noticed how some companies always seem to know exactly what you need before you do? Whether it’s a personalized email about a new product or a perfectly timed ad, that’s the power of digital marketing in action. And in an industry as complex and competitive as specialty chemicals, getting it right is […]
With approximately 1 billion active users worldwide, LinkedIn is a powerhouse for marketing. Because of this massive user base, LinkedIn is no longer simply an online networking site that allows people to look for jobs– it has become a powerful B2B marketer’s weapon, improving marketing strategy and driving sales. Using LinkedIn to reach key decision-makers, […]
2024 will be your best content year yet – check out the top B2B content marketing trends so you can start in the right direction.
Learn why accessibility matters on the web, and how to make sure that the contrast on your site is up to par with WCAG 2.1 1.43 standards.
Appearing in Google’s top search results isn’t easy, but these 6 tips will help you work your way to the top.
B2B and B2C marketing are similar, but they are definitely not the same. Learn more about the two disciplines and where they diverge.
Are you picking the right focus keyphrase in Yoast? We show you two common mistakes digital marketers make when choosing a focus keyphrase.
Learn how to develop a world-class marketing strategy for your B2B manufacturing company. Tips, tricks, hints & more!
Here’s our take on life science marketing, including top challenges and basic tips for success.
©2024 ALTITUDE MARKETING | PRIVACY POLICY | ACCESSIBILITY STATEMENT | PROUDLY MADE IN THE LEHIGH VALLEY
225 MAIN STREET | EMMAUS, PA 18049 | (610) 421-8601
