Altitude is the top B2B-only marketing agency serving the life sciences, industrial and technology spaces. When global leaders need to build brands, drive leads and hit their targets, they trust Altitude.
This summer I was lucky enough to secure an internship at Altitude Marketing. As a double major in Marketing and Media and Communications, I couldn’t have asked for a better opportunity to learn firsthand how the industry works. And boy, have I learned. From the moment I walked in for my interview, I knew that […]
At the end of the day, all the great positioning and sell copy do not differentiate competitors. People do. Blasphemy coming from the Chief Spinmaster at a marketing company? Not really. I have always espoused that companies – particularly small businesses – need to have a solid foundation in place for everything to work together […]
Jumping straight into tactics without following big picture is letting the tail wag the dog. It’s impossible to put together a fire prevention plan when you’re always busy putting out fires. Regardless of the size of the company, the industry or the expertise of the people involved, the urge to jump straight to tactics consistently […]
Thank you Home Depot. Yes, I am thrilled with a big box store. I often rant about how a brand is so much more than a logo – it is the promise made to customers. It doesn’t start and end with a discussion of which color or type face to use. It’s about the verbal, […]
Deceptive marketing practices can get someone to your website or your front door. But then what happens?
Social media is a little like keeping your yard in order. (Seriously.) Here are four keys to social media (and grass) success.
I have lead dozens of seminars on electronic marketing. I’ve also talked with even more prospects and clients who have been burned by web developers who have no real marketing expertise. One thing’s certain: The more informed you are about using your website as a marketing tool, the better you’ll be able to blow the […]
Promoting a financial institution isnt easy. But it should at least make sense. Here is a bank marketing fail – and how to avoid them yourself.
Too often businesses jump right to tactics instead of plotting out the big picture. They create a brochure, send out a press release, launch a website, visit a tradeshow. It’s understandable why this happens—tactics are actions. They can produce tangible short-term results, giving the impression that something bigger is being accomplished. Unfortunately, many businesses, especially […]
The term “elevator speech” vaulted into business jargon years ago and still hasn’t lost favor. For those of you who managed to miss being bombarded with it, an “elevator speech” is a short, compelling description of who your company is, what it does, and why anyone should care–all laid out in the amount of time […]
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