Altitude is the top B2B-only marketing agency serving the life sciences, industrial and technology spaces. When global leaders need to build brands, drive leads and hit their targets, they trust Altitude.
When you’re deciding to hire a marketing agency, there’s one crucial question you need to ask: What value are you bringing me? You might get a squishy answer: We build beautiful websites. Our videos go viral. More people will recognize your brand. Your guard should be up when any agency responds with examples that aren’t […]
When businesses use the internet to find products and services, digital marketing is critical to success. In this blog, we dive into digital marketing tactics with ten practical tips to help you create a successful strategy. What is Digital Marketing? Customers need to find you. Odds are, the first place they go to look is […]
Estimating keyword search volume is critical for SEO. But how accurate are commercially available tools? The answer is surprising.
Effective marketing is no longer optional for manufacturers. On the fence? Here are 6 ways great marketing dominates competition.
Big banks vs. small banks. Robots vs. human beings. The Superbowl Salesforce-Mathew McConaughey ad. In this episode of Marketing Trends 2022, a view from 30,000 feet, Adam and Alex talk B2B user experience – and how it’s not so different from the B2C experience after all. Hear what Alex Burdine, Director, Marketing Technology, and Adam […]
Emerging in 2022 as a top marketing automation and web design trend: low code, no code. In this episode, Alex Burdine, Director, Marketing Technology and Adam Smartschan, Chief Strategy Officer, discuss the maturity of low code, no code and how it’s breaking barriers in website development and marketing automation. Alex: I’m Alex Burdine, Director of Marketing Technology […]
What are B2B marketers doing this year with website design that they weren’t before? Well, it’s actually a lot of the same. In this episode, Alex Burdine, Director, Marketing Technology, Adam Smartschan, Chief Strategy Officer, and Drew Frantzen, VP, Creative and Web, discuss three website design trends they’re seeing so far this year. Discover website design trends […]
It’s 2022. And content marketing is still king. What’s changed and what can B2B marketers do differently with content this year? In this episode, Alex Burdine, Director, Marketing Technology, Adam Smartschan, Chief Strategy Officer, and Jeff Kotran, VP, Demand Generation, talk content marketing trends: what types of content B2B companies should try in 2022, how […]
In this episode, learn the top email marketing trends of 2022: what’s new, what’s old and why we need to return back to serving our customer.
You probably know by now that video isn’t just for B2C companies. But where do you start? Here are four B2B video content ideas to add to your marketing content mix. As a writer, it pains me to say this. People would rather watch something than read something. That’s not to say that the written […]
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