Month: November 2024

Digital Advertising Targeting: How Specific Should Your Audience Be?

Note: This blog was updated November 2024. A decade ago, the best way for B2B marketers to target a specific audience was to buy space from a publisher. If Magazine X served your buyers, you’d advertise there. It was simple … and inefficient as hell. Fortunately, digital advertising networks are here to stay. It’s now […]

Written by on November 12, 2024

Manufacturer Marketing Tips: 8 Keys to Success

Note: This blog was updated November 2024. Manufacturers have distinct challenges when it comes to marketing, whether it’s driving leads, traffic, or brand visibility. Price points are higher, the buying cycle is longer, and the purchase process involves more decision-makers. But there’s hope! Effective marketing for manufacturers and OEMs is possible. In this post, we’ll […]

Written by on November 12, 2024