Altitude is the top B2B-only marketing agency serving the life sciences, industrial and technology spaces. When global leaders need to build brands, drive leads and hit their targets, they trust Altitude.
Every B2B marketing strategy requires a budget. Follow these four vital steps to set your B2B marketing budget up for success.
Here’s what we anticipate will be important for life sciences organizations marketing their business in 2024.
Note: This blog was updated December 2024. A strong social media presence is essential for success, even in B2B. To help you sharpen your social media skills and stand out in the industry, we’ve compiled a list of the six best social media certifications you can earn in 2024. 6 Best Social Media Certifications to […]
It might be tempting to start your web or UI designs in Photoshop, then convert them to Sketch files. Here’s how … and why not to.
Note: This blog was updated December 2024. What to call B2B buyers is a constant debate in marketing circles. Are they clients? Customers? Both? Clients vs. Customers: What Should You Call B2B Buyers? [30+ Experts] To get to the bottom of things, we asked more than 30 B2B marketing professionals what they call […]
Every marketer would love to be able to see who visits their website. That’s not realistic. But there ARE ways to get some data.
Note: This blog was updated December 2024. Have you gotten an email or form submission starting with “Your website or a website that your company hosts is violating the copyright protected images owned by myself”? It’s a scam. Don’t click the link. The ‘Copyright Infringement’ Spam Scam Is Back. What You Need to Know […]
Personalization, automation and advanced content workflows are revolutionizing industrial marketing in 2024. Here’s how – and what it means.
If you sent an email with a broken link, don’t panic. Here are three ways you can fix the problem after you hit “send.”
Learn how to launch a B2B product in eight steps. Whether you’re almost at launch day or still in R&D mode, you need to read this post.
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