Here’s a little story that may seem all too familiar. A prospect at a mid-sized biotech company needs a new contract research organization. Instead of typing a query into Google and scrolling through pages of results, they open ChatGPT and ask, “What are the best CROs for early-phase oncology trials?” Within seconds, the AI returns […]

For years, digital visibility has largely revolved around one idea: ranking on Google. If you could get to page one, you could win traffic, leads, and attention. Simple, at least in theory. For industrial and manufacturing companies, SEO strategies most often focused on conquering niche, very low-volume rankings that matched the predicted words and phrases […]